{"id":15146,"date":"2021-01-12T05:00:00","date_gmt":"2021-01-12T05:00:00","guid":{"rendered":"https:\/\/www.unqork.com\/resources\/defining-the-go-to-market-product-team\/"},"modified":"2024-04-02T21:18:57","modified_gmt":"2024-04-02T21:18:57","slug":"defining-the-go-to-market-product-team","status":"publish","type":"resources","link":"https:\/\/www.unqork.com\/resource-center\/blogs\/defining-the-go-to-market-product-team\/","title":{"rendered":"Introducing Unqork&#8217;s New Go-to-Market Product Team"},"content":{"rendered":"\n        <section class=\"bs-section bs-section-a3e2e2f19668c5eafb3429750952aea3578f8222 bs-section---default bs-section--progress-bar-scroll  \"><div class=\"container-fluid\">\n        <div class=\"bs-row row   bs-row---default\">\n        <div class=\" bs-column col-sm-12   bs-column-5f6574ebb29ac8d58ab608d2aff5b1bbe4f96332 bs-column---default     \"><\/div>\n        <\/div>\n        <\/div><\/section>\n        \n\n        \n        <section class=\"bs-section bs-section-941a9519b8888fb1137181298afb174f1b021669 bs-section---default bs-section--newsroom-inner-banner bs-section--common-glow bs-section--blog-inner-banner  \"><div class=\"container\">\n        <div class=\"bs-row row   bs-row---default\">\n        <div class=\" bs-column col-sm-12   bs-column-5f6574ebb29ac8d58ab608d2aff5b1bbe4f96332 bs-column---default     \"><div class=\"taxonomy-resource-category wp-block-post-terms\"><a href=\"https:\/\/www.unqork.com\/resource-category\/blogs\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n        <div class=\"wp-block-post-date\"><time datetime=\"2021-01-12T05:00:00-05:00\">Jan 12, 2021<\/time><\/div>\n\n        \n<div class=\"reading-time\">\n    <span class=\"reading-time__time\">4 <\/span> min read\n<\/div>\n\n\n        <h1 class=\"wp-block-post-title\">Introducing Unqork&#8217;s New Go-to-Market Product Team<\/h1>\n        \n        <div class='media-elements bs-media-element---default enable'>    <div class='bs-common-image'>\n                            <figure class='figure justify-content-start d-flex'>\n                            <picture>\n                            \n                            <img data-src='https:\/\/www.unqork.com\/wp-content\/uploads\/2021\/01\/aHViPTEwMTAwNSZjbWQ9aXRlbWVkaXRvcmltYWdlJmZpbGVuYW1lPWl0ZW1lZGl0b3JpbWFnZV81ZmZjYmMyNmNkZjM5LnBuZyZ2ZXJzaW9uPTAwMDAmc2lnPTM1ZjZlZjc4MmU3NWM0NDNhZjdmOTBhNDg0Mjc4ZWYw-1.png' class='img-fluid lazyload'   alt='placeholder' title='' src='data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/508;' \/><noscript><img src='https:\/\/www.unqork.com\/wp-content\/uploads\/2021\/01\/aHViPTEwMTAwNSZjbWQ9aXRlbWVkaXRvcmltYWdlJmZpbGVuYW1lPWl0ZW1lZGl0b3JpbWFnZV81ZmZjYmMyNmNkZjM5LnBuZyZ2ZXJzaW9uPTAwMDAmc2lnPTM1ZjZlZjc4MmU3NWM0NDNhZjdmOTBhNDg0Mjc4ZWYw-1.png' class='img-fluid'   alt='placeholder' title=''  \/><\/noscript>\n                            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style=\"background-color:#2a2a2a;width:35px;height:35px;border-radius:999px;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 4px;vertical-align:middle;background-repeat:repeat;overflow:hidden;padding:0;cursor:pointer;box-sizing:content-box\"><svg width=\"100%\" height=\"100%\" style=\"display:block;border-radius:999px;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path fill=\"#fff\" d=\"M21.751 7h3.067l-6.7 7.658L26 25.078h-6.172l-4.833-6.32-5.531 6.32h-3.07l7.167-8.19L6 7h6.328l4.37 5.777L21.75 7Zm-1.076 16.242h1.7L11.404 8.74H9.58l11.094 14.503Z\"><\/path><\/svg><\/span><\/a><\/div><div class=\"heateorSssClear\"><\/div><\/div>\n<\/div><\/div>\n        <\/div>\n        <\/div>\n        <\/div><\/section>\n        \n\n        \n        <section class=\"bs-section bs-section-2dc45426efb946e580e9186429b4c6d302942f6b bs-section---default bs-section--inner-js-content bs-section--newsroom-inner-body  \"><div class=\"container\">\n        <div class=\"bs-row row   bs-row---default\">\n        \n        <div class=\" bs-column col-sm-12   bs-column-5f6574ebb29ac8d58ab608d2aff5b1bbe4f96332 bs-column---default     \">\n        \n        <p dir=\"ltr\"><em><span id=\"docs-internal-guid-6a855db3-7fff-9153-5a7d-b6f21d5ccb13\">Our new Go-to-Market Product Team adds the structure we need to continue scaling our offerings and allowing our customers to get applications to market faster than ever before.&nbsp;<\/span><\/em><\/p> \n<!--more--><p dir=\"ltr\"><span id=\"docs-internal-guid-6a855db3-7fff-9153-5a7d-b6f21d5ccb13\">At Unqork, we believe in using no-code to simplify and streamline enterprise application development. Most organizations looking to implement digital solutions aren\u2019t looking to reinvent the wheel\u2014they just need a solid, well-built product that meets their needs and allows them to get to market faster. Our platform\u2019s <\/span><a href=\"https:\/\/www.unqork.com\/resources\/blog-articles\/no-code-is-the-visual-programming-weve-been-waiting-for\" target=\"_blank\" rel=\"noopener\">visual interface<\/a>, drag-and-drop <a href=\"https:\/\/www.unqork.com\/resources\/blog-articles\/what-is-a-component-based-architecture-and-how-will-it-help-your-business\" target=\"_blank\" rel=\"noopener\">components<\/a>, and intuitive workflows make it easier, quicker, and cheaper for our clients to build the applications of their dreams.&nbsp;<\/p> \n<p>Our enterprise-ready solutions take no-code development one step further to provide you with the pre-built elements and toolsets you need to rapidly develop robust applications in your industry. By expanding on essential use cases, Unqork can offer you products with 80% of the back-end configuration already finished. This means your team can roll out applications at unprecedented speed, leaving you free to focus on unlocking your competitive advantage.<\/p> \n<p>We\u2019ve had a lot of success with this approach so far, but there\u2019s always room for growth and improvement\u2014which is why we created the new Go-to-Market Product team.&nbsp;<\/p> \n<h2 dir=\"ltr\"><span id=\"docs-internal-guid-6a855db3-7fff-9153-5a7d-b6f21d5ccb13\">Meet the New Go-to-Market Product Team<\/span><\/h2> \n<p dir=\"ltr\"><span id=\"docs-internal-guid-6a855db3-7fff-9153-5a7d-b6f21d5ccb13\">The Business Product Development Team has always been focused on reusability and productization. But more recently, we saw an opportunity to kick things up a notch and optimize our templated offerings. <\/span><a href=\"https:\/\/www.unqork.com\/resources\/articles\/creator-spotlight-jane-tran\" target=\"_blank\" rel=\"noopener\">Jane Tran<\/a>, our Head of Solutions, notes that it\u2019s all about reevaluating processes while we scale up. \u201cAs we grow,\u201d Jane explained, \u201cwe\u2019re looking introspectively, looking at our current portfolio, and looking at the pipeline coming through to see how we can help accelerate not only the delivery process, but the sales process as well.\u201d<\/p> \n<p><span id=\"docs-internal-guid-6a855db3-7fff-9153-5a7d-b6f21d5ccb13\">Over the years, we\u2019ve found that many of our clients have asked for the same or similar builds within a given sector. For example, when it comes to digitizing the <\/span><a href=\"https:\/\/www.unqork.com\/solutions\/insurance\/life-insurance\" target=\"_blank\" rel=\"noopener\">life insurance<\/a> space, there will always be a need for automated business acquisition workflows, self-service <a href=\"https:\/\/www.unqork.com\/resources\/solution-briefs-2\/solution-brief-life-insurance-underwriting\" target=\"_blank\" rel=\"noopener\">underwriting<\/a>, and digital end-to-end policy systems. Until recently, our Business Product Development team pursued reusability by productizing small snippets of functionality. Now, we\u2019re exploring how we can provide end-to-end templated functionality with our Go-to-Market Product Team.<\/p> \n<blockquote> \n <p><strong>\u201cAs we grow, we\u2019re looking introspectively, looking at our current portfolio, and looking at the pipeline coming through to see how we can help accelerate not only the delivery process, but the sales process as well.\u201d \u2014 Jane Tran, Unqork&#8217;s Head of Solutions<\/strong><\/p> \n<\/blockquote> \n<p>For small-to-mid-sized organizations, this means you\u2019ll be able to use more of our products right out-of-the-box, with minimal customization on top. Larger enterprises can meet all of their specific project goals by adding 20%-to-40% customization. No matter the size of your business, you\u2019ll be able to get new features to market faster than you ever thought possible.&nbsp;<\/p> \n<p>\u201cWe have one product that you can go to market within just two to three months,\u201d said Jane, \u201cand there\u2019s another one that might take you around three weeks. Overall, you should see a 30% improvement in not only delivery time, but delivery costs.\u201d<\/p> \n<h2 dir=\"ltr\"><span id=\"docs-internal-guid-6a855db3-7fff-9153-5a7d-b6f21d5ccb13\">The GTM Product Team In Action&nbsp;<\/span><\/h2> \n<p dir=\"ltr\"><span id=\"docs-internal-guid-6a855db3-7fff-9153-5a7d-b6f21d5ccb13\">This new team structure has helped us work more efficiently and take on several new projects that we\u2019re excited to roll out across multiple industries. Keep an eye out for new ready-made products in:<\/span><\/p> \n<ul style=\"list-style-type:disc;\"> \n <li dir=\"ltr\"> <p dir=\"ltr\" role=\"presentation\"><strong><span id=\"docs-internal-guid-6a855db3-7fff-9153-5a7d-b6f21d5ccb13\">Workforce Resilience:<\/span> <\/strong>With a <a href=\"https:\/\/www.unqork.com\/resources\/latest-content\/ebook-no-code-on-the-front-lines-of-the-covid-19-crisis\" target=\"_blank\" rel=\"noopener\">COVID-19<\/a> vaccine now available, people will hopefully return to worksites. We\u2019re working on a Workforce Resilience and Risk Management solution that will help multinational companies keep track of different targets that must be met to <a href=\"https:\/\/www.unqork.com\/resources\/latest-content\/enabling-workplace-reopenings-and-long-term-workforce-resilience\" target=\"_blank\" rel=\"noopener\">reopen safely<\/a>.&nbsp;<\/p> <\/li> \n <li dir=\"ltr\"> <p dir=\"ltr\" role=\"presentation\"><strong><span id=\"docs-internal-guid-6a855db3-7fff-9153-5a7d-b6f21d5ccb13\">Government Virtualization<\/span>: <\/strong>Our GTM team is working on identifying faster and better ways to virtualize <a href=\"https:\/\/www.unqork.com\/solutions\/government\" target=\"_blank\" rel=\"noopener\">government services<\/a>, with a particular emphasis on licensing. We\u2019ve developed licensing solutions like <a href=\"https:\/\/www.unqork.com\/online-marriage-licenses\" target=\"_blank\" rel=\"noopener\">Online Marriage Licenses<\/a> in the past, but we\u2019re looking to branch out to licensing in the aggregate. This means digitalizing licensing workflows for a variety of municipalities such as liquor licenses, driver\u2019s licenses, and other government licenses that typically follow manual in-person processes.&nbsp;<\/p> <\/li> \n<\/ul> \n<div class='media-elements bs-media-element---default enable'><div>        <script src=\"https:\/\/fast.wistia.com\/embed\/medias\/edcfamduiy.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_edcfamduiy seo=false videoFoam=true\" style=\"height:100%;position:relative;width:100%\">&nbsp;<\/div><\/div><\/div><\/div>\n<\/div> \n<p style=\"text-align: center;\"><small>Watch this brief demonstration of our workforce resilience and risk management solution in action.<\/small><\/p> \n<ul style=\"list-style-type:disc;\"> \n <li dir=\"ltr\"> <p dir=\"ltr\" role=\"presentation\"><strong><span id=\"docs-internal-guid-6a855db3-7fff-9153-5a7d-b6f21d5ccb13\">Life Origination<\/span>:<\/strong> Our new life origination products will address the new business application process for the life insurance space. It will include agent views, end-user views, call center views, and cover everything new customers need to know to qualify for a life insurance policy.&nbsp;<\/p> <\/li> \n <li dir=\"ltr\"> <p dir=\"ltr\" role=\"presentation\"><strong><span id=\"docs-internal-guid-6a855db3-7fff-9153-5a7d-b6f21d5ccb13\">Wealth Onboarding:<\/span> <\/strong>We\u2019re also developing two new products that will help advisors servicing both high net worth and mass affluent individuals go through the new business acquisition process. It will include agent and customer views and integrate with your existing CRM, financial planning tools, custodian, and more to provide all of the functionality needed to seamlessly onboard clients and open new accounts. These products will anchor to a suite of services within both life insurance and <a href=\"https:\/\/www.unqork.com\/resources\/blog-articles\/how-wealth-management-firms-should-prepare-for-the-great-wealth-transfer\" target=\"_blank\" rel=\"noopener\">wealth management<\/a> for more comprehensive application offerings.<\/p> <\/li> \n<\/ul> \n<p><span id=\"docs-internal-guid-6a855db3-7fff-9153-5a7d-b6f21d5ccb13\">In 2021, we\u2019re also planning to dig deeper into servicing and <\/span><a href=\"https:\/\/www.unqork.com\/resources\/latest-content\/overcoming-current-obstacles-in-property-casualty-insurance-with-no-code\" target=\"_blank\" rel=\"noopener\">property and casualty insurance<\/a>, as well as even more with wealth onboarding. \u201cWe\u2019re always growing at Unqork,\u201d Jane added, \u201cand I would say the new Go-to-Market Product team is another inflection point of growth. Having more products, enabling more reusability, and making it easier for people to adopt Unqork is going to become increasingly important. The structure we\u2019ve added with the Go-to-Market Product team is key in how we plan to scale.\u201d<\/p> \n<h2 dir=\"ltr\"><span id=\"docs-internal-guid-6a855db3-7fff-9153-5a7d-b6f21d5ccb13\">Join Us!<\/span><\/h2> \n<p dir=\"ltr\"><span id=\"docs-internal-guid-6a855db3-7fff-9153-5a7d-b6f21d5ccb13\">As you can probably tell, we\u2019re excited about where the Go-to-Market Product team is headed\u2014and we\u2019re always looking for new talent that can help us level up. If you\u2019re an open-minded learner and problem-solver with experience working in a product-driven company, we want to hear from you! Visit Unqork\u2019s <\/span><a href=\"https:\/\/boards.greenhouse.io\/unqork\" target=\"_blank\" rel=\"noopener\">Careers<\/a> page to learn more about open positions on the Go-to-Market Product team.&nbsp;<\/p> \n<div>\n &nbsp;\n<\/div>\n        <\/div>\n        <\/div>\n        <\/div><\/section>\n         \n        \n        <section class=\"bs-section bs-section-be24a151ee5ee16e1dd8cbbd9d8701665c7cdf01 bs-section---default bs-section--common-posts bs-section--common-related-post bs-section--blog-inner-post-slider bs-section--see-how-unqork-slider  \"><div class=\"container\">\n        <div class=\"bs-row row   bs-row---default\">\n        <div class=\" bs-column col-sm-12   bs-column-5f6574ebb29ac8d58ab608d2aff5b1bbe4f96332 bs-column---default     \">\n        <h2 class=\"wp-block-heading has-text-align-left has-unqork-blue-color has-text-color\">You Might Also Be Interested in<\/h2>\n        <\/div>\n        <\/div>\n        \n        \n        \n        <div class=\"bs-row row   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