{"id":15096,"date":"2021-01-26T05:00:00","date_gmt":"2021-01-26T05:00:00","guid":{"rendered":"https:\/\/www.unqork.com\/resources\/ushering-in-a-new-era-of-customer-service-with-no-code\/"},"modified":"2024-04-02T21:17:27","modified_gmt":"2024-04-02T21:17:27","slug":"ushering-in-a-new-era-of-customer-service-with-no-code","status":"publish","type":"resources","link":"https:\/\/www.unqork.com\/resource-center\/blogs\/ushering-in-a-new-era-of-customer-service-with-no-code\/","title":{"rendered":"Ushering in a New Era of Customer Service With No-Code"},"content":{"rendered":"\n        <section class=\"bs-section bs-section-a3e2e2f19668c5eafb3429750952aea3578f8222 bs-section---default bs-section--progress-bar-scroll  \"><div class=\"container-fluid\">\n        <div class=\"bs-row row   bs-row---default\">\n        <div class=\" bs-column col-sm-12   bs-column-5f6574ebb29ac8d58ab608d2aff5b1bbe4f96332 bs-column---default     \"><\/div>\n        <\/div>\n        <\/div><\/section>\n        \n\n        \n        <section class=\"bs-section bs-section-941a9519b8888fb1137181298afb174f1b021669 bs-section---default bs-section--newsroom-inner-banner bs-section--common-glow bs-section--blog-inner-banner  \"><div class=\"container\">\n        <div class=\"bs-row row   bs-row---default\">\n        <div class=\" bs-column col-sm-12   bs-column-5f6574ebb29ac8d58ab608d2aff5b1bbe4f96332 bs-column---default     \"><div class=\"taxonomy-resource-category wp-block-post-terms\"><a href=\"https:\/\/www.unqork.com\/resource-category\/blogs\/\" rel=\"tag\">Blogs<\/a><\/div>\n\n        <div class=\"wp-block-post-date\"><time datetime=\"2021-01-26T05:00:00-05:00\">Jan 26, 2021<\/time><\/div>\n\n        \n<div class=\"reading-time\">\n    <span class=\"reading-time__time\">4 <\/span> min read\n<\/div>\n\n\n        <h1 class=\"wp-block-post-title\">Ushering in a New Era of Customer Service With No-Code<\/h1>\n        \n        <div class='media-elements bs-media-element---default enable'>    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<\/div>\n        <\/div><\/section>\n        \n\n        \n        <section class=\"bs-section bs-section-2dc45426efb946e580e9186429b4c6d302942f6b bs-section---default bs-section--inner-js-content bs-section--newsroom-inner-body  \"><div class=\"container\">\n        <div class=\"bs-row row   bs-row---default\">\n        \n        <div class=\" bs-column col-sm-12   bs-column-5f6574ebb29ac8d58ab608d2aff5b1bbe4f96332 bs-column---default     \">\n        \n        <p dir=\"ltr\"><em><span id=\"docs-internal-guid-d1442f6c-7fff-582e-c247-b21b9f8ec5aa\">Find out how no-code applications can help businesses decrease customer churn, increase profits, and appeal to a younger demographic.<\/span><\/em><\/p> \n<!--more--><p dir=\"ltr\"><span id=\"docs-internal-guid-d1442f6c-7fff-582e-c247-b21b9f8ec5aa\">Delivering a high-quality customer experience has become increasingly important in recent years. As markets across industries grow more competitive and offerings begin to bleed together, <\/span><a href=\"https:\/\/www.gartner.com\/en\/marketing\/insights\/articles\/key-findings-from-the-gartner-customer-experience-survey\" target=\"_blank\" rel=\"noopener\">Gartner<\/a> believes that \u201ccustomer service is the new battlefront.\u201d Today\u2019s customers are spoiled for choice, and they won\u2019t hesitate to explore other options if a business doesn\u2019t offer the high-quality customer experience they want.<\/p> \n<p><span id=\"docs-internal-guid-d1442f6c-7fff-582e-c247-b21b9f8ec5aa\">Overall, customer churn has increased 12% since 2018, with respondents to a recent CallMiner <\/span><a href=\"https:\/\/www.globenewswire.com\/news-release\/2020\/05\/11\/2031142\/0\/en\/Nearly-74-of-Consumers-Will-Switch-Providers-After-a-Poor-Contact-Center-Experience-According-to-New-Research.html\" target=\"_blank\" rel=\"noopener\">survey<\/a> averaging two provider switches per year. High customer churn makes it difficult for businesses to build a loyal following, and unplanned customer churn costs brands up to <a href=\"https:\/\/www.shutterstock.com\/image-photo\/customer-experience-concept-woman-hand-showing-1576875433\" target=\"_blank\" rel=\"noopener\">$35.3 billion per year<\/a>. The customer service experience in <a href=\"https:\/\/www.unqork.com\/resources\/blog-articles\/tackling-the-tech-challenges-of-2021-with-no-code\" target=\"_blank\" rel=\"noopener\">2021<\/a> looks very different than it did a decade ago, and no-code can help today\u2019s businesses adapt quickly to consumers\u2019 always-evolving expectations.&nbsp;&nbsp;<\/p> \n<h2 dir=\"ltr\"><span id=\"docs-internal-guid-d1442f6c-7fff-582e-c247-b21b9f8ec5aa\">Defining Successful Customer Experiences<\/span><\/h2> \n<p dir=\"ltr\"><span id=\"docs-internal-guid-d1442f6c-7fff-582e-c247-b21b9f8ec5aa\">To avoid the exorbitant costs associated with customer churn and beat out the competition, companies must exceed customer demands. There\u2019s no shortage of research out there detailing how customer experiences have a concrete, measurable <\/span><a href=\"https:\/\/www.unqork.com\/resources\/blog-articles\/infographic-the-unqork-impact\">impact<\/a> on a business\u2019 success. According to a <a href=\"https:\/\/www.globenewswire.com\/news-release\/2020\/05\/11\/2031142\/0\/en\/Nearly-74-of-Consumers-Will-Switch-Providers-After-a-Poor-Contact-Center-Experience-According-to-New-Research.html\" target=\"_blank\" rel=\"noopener\">PwC study<\/a>, 73% of respondents point to customer experience as a key factor in their purchasing decisions. In fact, 43% of all consumers say they\u2019d happily pay more for greater convenience, and 65% find a positive brand experience to be more influential than great advertising.<\/p> \n<div class='media-elements bs-media-element---default enable'><div>        <script src=\"https:\/\/fast.wistia.com\/embed\/medias\/p053fhb4sw.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_p053fhb4sw seo=false videoFoam=true\" style=\"height:100%;position:relative;width:100%\">&nbsp;<\/div><\/div><\/div><\/div>\n<\/div> \n<p style=\"text-align: center;\"><small>How easy is it to create an application with no-code? Watch our demo to showcase a build of an application in just one minute.&nbsp;<\/small><\/p> \n<p><span id=\"docs-internal-guid-d1442f6c-7fff-582e-c247-b21b9f8ec5aa\">A new consumer segment also signals how essential good customer service will continue to be in the years to come. <\/span><a href=\"https:\/\/www.icmi.com\/resources\/2018\/how-customer-service-must-adapt-to-the-largest-consumer-segment-millennials\" target=\"_blank\" rel=\"noopener\">Millennials<\/a>, with ranks over 76 million strong, have overtaken boomers as the largest group of consumers in the United States\u2014and they have a very different relationship to customer service. Three key factors stand out about millennial consumers:<\/p> \n<ul style=\"list-style-type:disc;\"> \n <li aria-level=\"1\" dir=\"ltr\"> <p dir=\"ltr\" role=\"presentation\"><strong><span id=\"docs-internal-guid-d1442f6c-7fff-582e-c247-b21b9f8ec5aa\">They\u2019re fully engaged with a brand\u2019s customer service experience:<\/span> <\/strong>Today\u2019s <a href=\"https:\/\/www.unqork.com\/resources\/blog-articles\/how-wealth-management-firms-should-prepare-for-the-great-wealth-transfer\" target=\"_blank\" rel=\"noopener\">younger consumers<\/a> want to take an active role in engaging with businesses. 7\/10 millennials feel it\u2019s their duty to share their customer service experiences with others\u2014the good, the bad, and the ugly. They\u2019re also more likely than <a href=\"https:\/\/www.unqork.com\/resources\/latest-content\/reinventing-wealth-management-for-mass-affluent-customers\" target=\"_blank\" rel=\"noopener\">older generations<\/a> to rate products and services online. Millennial consumers are paying close attention to customer service, and businesses need to bring their A-game to appeal to these astute buyers.<\/p> <\/li> \n <li aria-level=\"1\" dir=\"ltr\"> <p dir=\"ltr\" role=\"presentation\"><strong><span id=\"docs-internal-guid-d1442f6c-7fff-582e-c247-b21b9f8ec5aa\">They want self-service portals: <\/span><\/strong>Millennials and Gen Zers are curious and self-educated, meaning they aren\u2019t afraid to search for their own answers. According to an <a href=\"https:\/\/zoovu.com\/blog\/millennials-gen-z-expect-self-service\/\" target=\"_blank\" rel=\"noopener\">Aspect survey<\/a>, 69% of respondents have more trust in the company they\u2019re doing business with if its customer service experience is robust enough that they don\u2019t need to contact a representative.<\/p> <\/li> \n <li aria-level=\"1\" dir=\"ltr\"> <p dir=\"ltr\" role=\"presentation\"><strong><span id=\"docs-internal-guid-d1442f6c-7fff-582e-c247-b21b9f8ec5aa\">They only want fast, accessible service:<\/span> <\/strong>Millennials have grown up with constant access to information, and they expect the same speed and efficiency from their customer service experiences. <a href=\"https:\/\/www.icmi.com\/resources\/2018\/how-customer-service-must-adapt-to-the-largest-consumer-segment-millennials\" target=\"_blank\" rel=\"noopener\">71%<\/a> of millennials want a business to value their time, and 30% expect a response in 10 minutes or less when they reach out to customer service.&nbsp;<\/p> <\/li> \n<\/ul> \n<p dir=\"ltr\"><span id=\"docs-internal-guid-d1442f6c-7fff-582e-c247-b21b9f8ec5aa\">As demonstrated, speed, convenience, knowledgeable help are quintessential hallmarks of good customer service. So how can business leaders make it happen?&nbsp;<\/span><\/p> \n<h2 dir=\"ltr\"><span id=\"docs-internal-guid-d1442f6c-7fff-582e-c247-b21b9f8ec5aa\">Leveraging Technology to Delight Customers<\/span><\/h2> \n<p dir=\"ltr\"><span id=\"docs-internal-guid-d1442f6c-7fff-582e-c247-b21b9f8ec5aa\"><a href=\"https:\/\/www.unqork.com\/resources\/blog-articles\/digital-is-a-necessity-not-an-accessory\" target=\"_blank\" rel=\"noopener\">Digital experiences<\/a><\/span> are key to consistently offering customers exceptional services with minimum friction. Digital tools are the best way to meet evolving customer demands, keep up with the new pace of business, and break down barriers of scale. Unfortunately, many businesses stunt their progress by trying to create digital customer service solutions using <a href=\"https:\/\/www.unqork.com\/resources\/blog-articles\/code-anxiety-is-holding-your-organization-back\" target=\"_blank\" rel=\"noopener\">code<\/a>.<\/p> \n<p dir=\"ltr\"><span id=\"docs-internal-guid-d1442f6c-7fff-582e-c247-b21b9f8ec5aa\">To build a customer-facing application with code, you need to start by hiring <\/span><a href=\"https:\/\/www.unqork.com\/resources\/blog-articles\/explaining-no-code-to-engineers\" target=\"_blank\" rel=\"noopener\">engineers<\/a> who are trained in the specific <a href=\"https:\/\/www.unqork.com\/resources\/blog-articles\/why-relying-on-legacy-code-like-cobol-is-a-disaster-waiting-to-happen\" target=\"_blank\" rel=\"noopener\">programming language<\/a> you\u2019re using\u2014which only gets more difficult as time goes on. As coding languages fall out of favor and the pool of qualified developers dwindles, you increase your <a href=\"https:\/\/www.unqork.com\/resources\/blog-articles\/a-guide-to-tackling-your-technical-debt\" target=\"_blank\" rel=\"noopener\">technical debt<\/a> by spending more and more on specialized talent. Even if you can find a qualified developer, you\u2019re in for more headaches with a code-based solution. The disparate technologies that make up a functional code-based solution make it hard to create a seamless experience, and any integrations require using even more code. Before you know it, your <a href=\"https:\/\/www.mckinsey.com\/business-functions\/mckinsey-digital\/our-insights\/delivering-large-scale-it-projects-on-time-on-budget-and-on-value\" target=\"_blank\" rel=\"noopener\">large scale IT project<\/a> is 7% over time and 45% over budget.<\/p> \n<blockquote> \n <p dir=\"ltr\"><strong>With no-code, you can easily create digital solutions that will help you meet the four hallmarks of good customer service.&nbsp; &nbsp;&nbsp;<\/strong><\/p> \n<\/blockquote> \n<p dir=\"ltr\"><span id=\"docs-internal-guid-d1442f6c-7fff-582e-c247-b21b9f8ec5aa\">Legacy technologies, drawn-out project timelines, and high development costs make <\/span><a href=\"https:\/\/www.unqork.com\/resources\/blog-articles\/7-steps-for-a-successful-no-code-platform-rollout\" target=\"_blank\" rel=\"noopener\">rolling out<\/a> successful customer experiences much harder than it needs to be. That\u2019s where no-code comes in.&nbsp;<\/p> \n<h2 dir=\"ltr\"><span id=\"docs-internal-guid-d1442f6c-7fff-582e-c247-b21b9f8ec5aa\">Checking All the Boxes with No-Code<\/span><\/h2> \n<p dir=\"ltr\"><span id=\"docs-internal-guid-d1442f6c-7fff-582e-c247-b21b9f8ec5aa\">With no-code, you can easily create digital solutions that will help you meet the four hallmarks of good customer service.<\/span><\/p> \n<ul style=\"list-style-type:disc;\"> \n <li aria-level=\"1\" dir=\"ltr\"> <p dir=\"ltr\" role=\"presentation\"><strong><span id=\"docs-internal-guid-d1442f6c-7fff-582e-c247-b21b9f8ec5aa\">Accelerated Engagements:<\/span><\/strong> No-code makes it easy to build customer experiences and portals that gather all of the relevant information together in seconds, minimizing stress for the customer and helping them get the help they need faster.<\/p> <\/li> \n <li aria-level=\"1\" dir=\"ltr\"> <p dir=\"ltr\" role=\"presentation\"><strong><span id=\"docs-internal-guid-d1442f6c-7fff-582e-c247-b21b9f8ec5aa\">Ubiquity &amp; Convenience:<\/span> <\/strong>Offering self-service customer portals built with no-code means that customers can access services 24\/7. Also, there\u2019s no limit to what you can create with no-code, so you can roll out features and build new applications in direct response to customer feedback. It\u2019s never been easier to offer customers what they really want.<\/p> <\/li> \n <li aria-level=\"1\" dir=\"ltr\"> <p dir=\"ltr\" role=\"presentation\"><strong><span id=\"docs-internal-guid-d1442f6c-7fff-582e-c247-b21b9f8ec5aa\">Useful Applications for All Users: <\/span><\/strong>Drag-and-drop <a href=\"https:\/\/www.unqork.com\/resources\/blog-articles\/what-is-a-component-based-architecture-and-how-will-it-help-your-business\" target=\"_blank\" rel=\"noopener\">components<\/a> make it easier (and faster!) than ever to put a sophisticated application together, which means you can deploy useful applications in more places.<\/p> <\/li> \n <li aria-level=\"1\" dir=\"ltr\"> <p dir=\"ltr\" role=\"presentation\"><strong><span id=\"docs-internal-guid-d1442f6c-7fff-582e-c247-b21b9f8ec5aa\">Free Human Agents to Provide Great Service:<\/span> <\/strong>Since digital solutions can help automate and take over high-volume tasks, your team is freed up to help customers with complex requests and provide more personalized services.<\/p> <\/li> \n<\/ul> \n<p dir=\"ltr\"><span id=\"docs-internal-guid-d1442f6c-7fff-582e-c247-b21b9f8ec5aa\">No-code helps today\u2019s businesses meet changing customer demands and provide high-quality service without breaking a sweat. Curious about how no-code can be used to build customer service applications for your organization? Reach out today to <\/span><a href=\"https:\/\/forms.unqork.com\/demo\/\" target=\"_blank\" rel=\"noopener\">schedule a personalized demonstration<\/a> with one of our in-house experts, and sign up for the <a href=\"https:\/\/forms.unqork.com\/newsletter-subscribe\/\" target=\"_blank\" rel=\"noopener\">Unqork newsletter<\/a> to follow along with the latest in the world of no-code.<\/p> \n<div>\n &nbsp;\n<\/div>\n        <\/div>\n        <\/div>\n        <\/div><\/section>\n         \n        \n        <section class=\"bs-section bs-section-be24a151ee5ee16e1dd8cbbd9d8701665c7cdf01 bs-section---default bs-section--common-posts bs-section--common-related-post bs-section--blog-inner-post-slider bs-section--see-how-unqork-slider  \"><div class=\"container\">\n        <div class=\"bs-row row   bs-row---default\">\n        <div class=\" bs-column col-sm-12   bs-column-5f6574ebb29ac8d58ab608d2aff5b1bbe4f96332 bs-column---default     \">\n        <h2 class=\"wp-block-heading has-text-align-left 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